Interactive Video Agency - About Us

WHY WE'RE REBELS (AND WHY THAT

MATTERS TO YOUR BOTTOM LINE)

Interactive video is not a new idea. What's new is an agency that actually knows how to do it properly: end to end, from the first creative thought to the final line of code.

Most production companies can make you a video. A handful can bolt some clickable elements onto it and call it interactive. What almost none of them can do is design an experience that has been properly thought through, where the interactivity isn't decorative, but purposeful. Where the creative concept is built around participation from day one. Where the technology is bespoke, the storytelling is professional, and the whole thing is informed by a genuine understanding of what makes people engage, learn, and act.

That's the gap we set out to fill. We built Rebel Rooster because we'd seen what interactive content could do when it was done well... and how rarely it actually was. We were tired of watching brands and organisations spend serious budget on content that looked good in a pitch deck and flat-lined in the real world. Passive content in an era of shrinking attention spans is a waste of everyone's time and money. There is a better way. And we know how to build it.

WHAT WE'VE SEEN INTERACTIVE VIDEO DO

We've built interactive experiences for some of the world's most recognisable organisations — UN agencies, global brands, international NGOs, and fast-growing businesses — and we've watched what happens when an audience goes from watching something to being inside it. Tourism campaigns where watch time increased 500% overnight. Training courses deployed to field workers across multiple countries, where learners who'd tuned out of conventional e-learning couldn't stop talking about what they'd just done. Sales tools that turned passive product browsing into active buying decisions. Engagement campaigns where audiences spent ten, fifteen, twenty minutes with a brand...and not because they were told to, but because they genuinely didn't want to stop.

Interactive video works. Not as a gimmick, not as a novelty. As a fundamentally more effective way to communicate, teach, and sell. Once you've seen it land, really land, it's very hard to go back to a world where your audience just watches and clicks away.

HERE'S WHAT MAKES US DIFFERENT

The honest answer is: we do everything ourselves, and we do it properly.

A lot of agencies claim to be end-to-end. What that usually means in practice is a production company that outsources the interactive build to a developer they've worked with twice, or a tech platform that adds a layer of video on top of a template. The creative and the technical exist in separate silos, and the result shows. At Rebel Rooster, our creative team, production team, and development team work together from day one: which is the only way to build interactive content that actually makes sense as a whole. Our developers aren't implementing someone else's creative after the fact. Our creatives aren't designing around limitations they discover too late. The ideas are built to work, technically and creatively, from the first conversation.

On top of that, for our education work, we go further still by bringing in learning scientists, neuroscientists, and subject matter specialists who help design courses that are genuinely effective, not just impressively built. No other interactive video company does this. As far as we know, no one else even comes close.

YOUR INTERACTIVE VIDEO PARTNERS

We work across three areas: education, engagement, and sales. Each one draws on the same core strengths: professional video production, bespoke interactive development, and strategic thinking about what the audience actually needs to do. But they serve very different goals, and we approach each one accordingly.

If you need training that changes behaviour rather than just ticks a box, we'll build you an interactive e-learning course that learners actually finish and remember. If you need your audience to stop scrolling and start engaging with your brand, we'll create something they can explore, play with, and come back to. If you need to convert browsers into buyers, we'll build a sales experience that meets them at every stage of the decision. Whatever the brief, we're not here to execute instructions. We're here to find the best solution, which sometimes means proposing an approach our clients hadn't considered, and watching it outperform everything they'd tried before.

John Lee

Marketing Maestro
of the Roost

Marcel Ooms

Cluck Commander
of Interactivity

Ryan Goodge

Idea Hatcher

Emma Davis

Proj-egg Manager

Arnoldas Alubauskas

Camera Cockerel

Pedro Santos

Sound Hen-gineer

Akram Shaddiq

Im-peck-able Designer

Hernan Weisz

Egg-iting & Animation

Chris Ayliffe

Strateggic Partner

Julia Francucci

Cluck Co-ordinator

Joel Court

Peck-ture Taker

Erick Kungu

Dev-egg-loper

OUR CLIENTS

We’ve had the pleasure of working with some of the world’s biggest brands, and the brightest start ups. Here’s just some of the brands we’ve worked with:
Rebel Rooster helped us with our interactive tourism video campaign. When compared to our previous years' campaign, we saw a massive 500% increase in watch time and engagement up on every metric. The proof is in the numbers!

Bernadette, German Tourism

The feedback we've received on our interactive training course has been nothing short of phenomenal. People love the innovative and unique way of learning. Everyone keeps asking me who made it and I have to stop myself from keeping it a secret!

Imera, United Nations (IOM)

Any elearning company can deliver to a brief, but working with Rebel Rooster has been transformative. They really think about the user experience and how best to deliver change. I'd recommend them to anyone.

Sam, UNICEF

OUR AWARDS

 
1What is interactive video?
Interactive video is video that your audience doesn't just watch, but actively participate in. At its simplest, that might mean clickable hotspots that reveal more information or link to a purchase page. At its most sophisticated, it means branching narratives where the viewer makes decisions that affect the story, in-video games that respond to their choices, or fully gamified learning environments where progress is earned, and not just assumed. The common thread is that the audience is active, not passive...and that changes everything about how they engage with and remember the content. As an interactive video company, everything we build is designed around that principle.
2What is the process of creating interactive videos?
It starts with understanding what you actually need the content to do and not just what you want it to say. We work with you to define the campaign objectives, the audience, and the outcomes that would make the project a genuine success. From there, our creative team develops a concept built specifically for interactivity and not a linear video with buttons added later. We then move through script and storyboard, production (filming, animation, or both), interactive development and build, testing across devices, and launch. We stay involved throughout and don't disappear between stages. The same team that conceives the idea builds and delivers it.
3How long does it take to make interactive videos?
It depends on the scope and complexity, but as a rough guide: a focused campaign with a single interactive video can be turned around in three to four weeks. A multi-module e-learning course or a more complex gamified experience typically takes eight to twelve weeks, sometimes more if the content development phase is extensive. We give you an honest timeline at the scoping stage and stick to it...we'd rather be accurate upfront than optimistic and late.
4What industries do you specialise in?
We work most frequently with humanitarian organisations and UN agencies, international NGOs, public sector and government bodies, charities, health and safety organisations, and brands in e-commerce, tourism, and technology. Interactive video is genuinely versatile and the mechanics translate across sectors but the depth of experience we've built in education, governance, and humanitarian training means we're particularly well placed for organisations where the stakes are high and the subject matter is complex. If you're not sure whether your sector is a good fit, get in touch. It almost certainly is.
1What platforms or devices are compatible with your interactive content?
Our interactive content is built to work across all modern devices - desktop, tablet, and mobile - and across varying connection speeds. We design for the real conditions your audience is in, not ideal conditions in a studio. For more complex builds with rich game mechanics or high-resolution video, we'll advise you on any technical considerations early in the process so there are no surprises at launch.
2Does your interactive video company handle the hosting and distribution?
Yes. We provide end-to-end delivery, including hosting on reliable infrastructure and guidance on distribution strategy. For e-learning courses, we can build to SCORM standards for deployment within your existing LMS, or host the content independently if preferred. For marketing and engagement campaigns, we advise on where and how to distribute for maximum reach and impact. We don't hand you a file and wish you luck.
3Do you provide analytics or reporting for interactive videos?
Yes. All of our interactive content can be set up to track user behaviour: where people click, how long they spend on each section, where they drop off, what decisions they make, and how they complete the experience. For e-learning specifically, we can track completion rates, quiz scores, and progress against learning objectives. This data is genuinely useful and not just for reporting, but for improving future iterations of the content based on what you can see actually working.