Chance are, you already know how great video is to show off your products and services.
But by running interactive videos for sales campaigns, you immediately increase your chances of higher conversions! Whether that’s adding ‘hotspots’ to your product videos where viewers can buy, adding games to attract new eyeballs, or engaging with top-of-funnel customers to get them to a demo, we have interactive video campaigns for your sales strategy!
Learn more by watching the video and exploring our portfolio.
This is the perfect example of creating ‘hotspot videos’. Your viewer watches a series of your products in use and simply clicks the ‘hotspot’ to find out more! They can either purchase the product or add to their wish list/basket for a later checkout.
And it’s not just for conversion-point ads, either. You can add shoppable links in your editorial content, too. Take Big Green Egg, for example. They regularly get famous chefs to show off some of their delicious recipes cooked on the egg. By simply adding hotspots, they turned content that is typically designed for engagement and community building into high-converting videos!
But shoppable videos are not the only way you can impact your sales. NetApp Google Cloud used funny “branching” videos to engage prospects early on in the sales funnel, collecting valuable data in the process. Each storyline shows a scenario that Google Cloud helps solve, and plays out what would happen if such a feature didn’t exist, to humorous outcomes.
Not only this, but “video hubs” can help viewers get to grips with your software within a matter of minutes, without having to sit demos or run through an extensive qualifying process. Safetyio used a video hub to help the viewer navigate to the most relevant demo video based on their industry and biggest priority. All the while, they can use the burger menu to switch video, or contact the sales team.
This Icelandic travel agency give their audience a chance to build out their perfect ‘bucket list’ trip to Iceland. After answering some quick questions about their lifestyle and preferences, the viewer is then presented with a personalised video where they can add their choices into their package before making an enquiry at the end.
Discover more interactive videos for sales campaigns – such as Apple who use interactivity for a more personalised purchasing experience, Seiko for more detail into their product or Elizabeth Arden who created a Q-&-A with their audience to recommend the perfect skin care product.
Add Games To Your Sales Videos For Increased Engagement:
To make your sales videos fun and engaging, we’re able to incorporate some exciting games within the videos. Check out some of our examples below:
Spot the difference
The classic game where viewers have to spot the difference between two images. Or, like in
this example from crew room, the viewer’s have to identify the mistakes in the image. We can also create where’s-wally (Waldo) style games based on this same game-type.
Timed-click
The viewer is challenged to press the button at the *exact* moment. For example, in this
video created for Porsche, the viewer had to click at the right time to get the correct tire
pressure as seen on the right.
