Find out how interactivity can help skyrocket your views and boost engagement by watching this video and exploring some of our examples.
Our interactive marketing campaigns put audiences in the driving seat, giving them the chance to choose what happens next. By putting the customer in control, you’re immediately giving something back and hooking them in for longer.
Discover some of the interactive video campaigns that we’ve produced!
This choose-your-own adventure style interactive video helped potential travellers explore the wonderful world of Germany in a fun, adventurous way. There were three films; a treasure hunt across northern Germany, a mystery in southern Germany and in Leipzig where they organise a party. Voiced by Henning Wehn, the films were targeting British tourists and were a huge success for their marketing campaign.
NetApp wanted to reach the ‘top of funnel’ customers who may not yet be fully aware of Google Cloud’s security services. To do this, they created a fun, choose-your-adventure video where they encouraged viewers to “Ruin Doris’ day”. Doris, our naïve character gets up to lots of misadventures and cybersecurity breaches through the decisions you take!
Nuremberg Bucket List
United Nations
Play
Every traveller has their wish-list of places to visit before they arrive, and in this video viewers are shown beautiful and delicious options with a “hotspot” explaining each item. If they like, they can add to their wish list and download their wish list as a PDF to share with their friends!
Instead of a long editorial video that went across three different locations and people, Big Green Egg broke the content down into chapters, creating a ‘hub’ where viewers could visit different areas and learn more about the amazing ingredients, farming, and recipes!
Crew Room wanted to grab their audience’s attention and get them excited about participating in their interactive courses. However, not all of their audience know which area of the TV industry they’re interested in. This video takes them to a day on set and dip into each role.
Sint Maarten’s Audit Chamber wanted to engage it’s constituents on how their tax money is spent. Recognising it’s not the most exciting subject matter, they created a really fun gamified world, where users are encouraged to collect ‘badges’ by taking mini quizzes and games relating to travel, procurement, citizens rights, audits and more!
Stylist wanted to give their branded content a massive boost. Accompanying a detailed article, viewers were also invited to meet with a skin care expert to learn more about what they should do, and what product they could use.
NetApp wanted to show off their partnership with Porsche’s Formula-E team, and rather than just simply going route-one with a traditional talking head, they chose to make the whole experience a ‘game’ where viewers had to travel to different departments of Porsche to “win the next race” – meeting users of NetApp along the way, and also playing fun games.
Traveo give their audience a chance to build out their perfect ‘bucket list’ trip to Iceland. After answering some quick questions about their lifestyle and preferences, the viewer is then presented with a personalised video where they can add their choices into their package before making an enquiry at the end.
Gamification Videos for Engagement
Incorporating minigames into your elearning can really help not just engage users but help them to retain the information by utilising visual learning, tactile learning, as well as auditory and text based. Check out our examples.
Simulator Game
In this game, viewers were learning about how NetApp's cloud services could impact the work of Porsche’s formula-e team. To re-enforce this message in a fun way, viewers were challenged to play the ‘simulator’ game – much like ‘guitar hero’, viewers have to click at the perfect time to drive safely!
Spot the difference
The classic game where viewers have to spot the difference between two images. Or, like in this example from Crew Room, the viewers have to identify the mistakes in the image.
Personality Quiz
In this example, the viewer can customise their ‘bucket list’ experiences, based on their answers to the questions before.
Spot the difference
The classic game where viewers have to spot the difference between two images. Or, like in this example from Crew Room, the viewers have to identify the mistakes in the image.
Timed-Click
The viewer is challenged to press the button at the *exact* moment. For example, in this video created for Porsche, the viewer had to click at the right time to get the correct tire pressure as seen on the right.
