Branching videos enable viewers to “choose their own adventure”, by clicking on the video to decide what happens next in the story.
These videos work great for engagement-driven campaigns, providing real entertainment for the viewer as they navigate unexplored worlds.
Take Visit Germany, for an example. They produced 3 branching videos where the viewer gets to decide which tourist hot spot to visit next, collecting clues for a hidden treasure along the way.
But they’re not only great for entertainment purposes, but also impactful for education and training. By forcing the viewer to make decisions, they can see the outcome of their choices and better prepare for real-life scenarios.
