Get Your Business Booming With Rebel Rooster
You already know the power that video has on growing your business and selling your product. But did you know that through the simple hack of adding interactivity you can immediately boost your sales? In fact, interactivity has shown to increase video-based conversions 5 TIMES.
“How Do You Do It?” You may be asking. Well, the simple technique of creating clickable areas, known as ‘hotspots’ instantly makes your video a “shoppable” video. Just imagine watching Rebel Without A Cause, and having the ability to simply click on James Dean’s jacket and whammy!.. there it is in your basket. Check out Chanel’s video on the right where they took a traditional linear ad and maximised its commercial impact by adding clickable shopping links. And guess what? Their online purchases soared when compared to their traditional linear ads.
And it’s not just for conversion-point ads, either. You can add shoppable links in your editorial content, too. Take Big Green Egg, for example. They regularly get famous chefs to show off some of their delicious recipes cooked on the egg. By simply adding hotspots, they turned content that is typically designed for engagement and community building into high-converting videos!
But shoppable videos are not the only way you can impact your sales. NetApp Google Cloud used funny “branching” videos to engage prospects early on in the sales funnel, collecting valuable data in the process. Each storyline shows a scenario that Google Cloud helps solve, and plays out what would happen if such a feature didn’t exist, to humorous outcomes.
Not only this, but video hubs can help viewers get to grips with your software within a matter of minutes, without having to sit demos or run through an extensive qualifying process. Safetyio used a video hub to help the viewer navigate to the most relevant demo video based on their industry and biggest priority. All the while, they can use the burger menu to switch video, or contact the sales team.
Add Games To Your Sales Videos For Increased Engagement:
To make your sales videos fun and engaging, we’re able to incorporate some exciting games within the modules. Check out some of our examples below:
Spot the difference
The classic game where viewers have to spot the difference between two images. Or, like in
this example from crew room, the viewer’s have to identify the mistakes in the image. We can also create where’s-wally (Waldo) style games based on this same game-type.
Timed-click
The viewer is challenged to press the button at the *exact* moment. For example, in this
video created for Porsche, the viewer had to click at the right time to get the correct tire
pressure as seen on the right.
Simulator
We’ve all had at least one try at guitar hero or dance mat, and this concept is much the
same. Click the right button at the right time to earn points – give it a go!
Personality Quiz
Another great gamification technique is for ‘personality quizzes’. In this example, the viewer can customise their ‘bucket list’ experiences, based on their answers to the questions before.
Match the sound
Check out this example of an in-video game created by Crew Room. Their users have to
match up the correct sound with the visual. This can also be applied for identifying the
correct instruments or guessing who is being a voice.
Line up the shot
Another great example from Crew Room, this time viewers have to line up the perfect
camera shot. But this doesn’t just need to be used in examples like this, it can also be used
to reveal hidden parts of an image, or move a panorama/360 video to see more.
Quizzes
Quizzes are an effectful way to gamify someone’s learning experience. For example, Big
Green Egg encouraged their reseller’s to complete this quiz when watching a brief product
history video. In a later section, reseller’s had to guess which chef’s and locations used the
famous product.
Simon Says / Correct Order
Not only did Big Green Egg include small quizzes in their e-learning video for their resellers,
but they also put their knowledge to their test in a memory game. In this video, viewers had
to remember the correct order to build the egg. However, this can also be used to create a
simple ‘simon says’ style game.
Branching
Branching is a great gamification device where users get to choose what happens next. Take
Visit Germany, for example. In this video, the viewer navigates from different places-of-
interest in the search of clues for a ‘hidden treasure’. Instead of just listing out places of
interest, this video is putting the viewer in control and gamifying the experience.
As part of the same campaign for visit Germany; on the left, the viewer finds someone’s camera and is challenged to navigate from location to location to hunt down the correct owner. And on the right, they have to visit food, drink and entertainment places in order to organise a friend’s party in Leipzig.
