
Branching
In this video, the viewer navigates from different places-of-interest in the search of clues for a ‘hidden treasure’. Instead of just listing out places of interest, this video is putting the viewer in control and gamifying the experience.
The other two videos for visit Germany – on the left, you find someone’s camera and have to navigate from location to location to hunt down the correct owner. And on the right, you have to visit food, drink and entertainment places in order to organise a friend’s party.
Personality Quiz
As you know, Traveo is an example of an interactive video where the viewer can customise their ‘bucket list’ experiences, based on their answers to the questions before. It’s worth noting we can make these more complex and more personalised to the viewer.
Hubs
I think you’ve seen them a few times before, but essentially one place for multiple videos, like these two examples
Games
Within any video we can build games that help drive the plot forward or improve the experience of the viewers in general. Here’s a couple of ideas of the games we can create in-video:
1. Spot the difference & Where’s Waldo
Classic game where we will show two images side by side, and viewers will need to spot the differences between the two images. Similarly, we can also create a game where there’s lots going on in the image and they have to spot items or people within the crowd (ala Where’s Waldo). You can see similar game where one must spot the lighting mistakes in the video here
2. Timed-Click
This is a game where you have to click the button at the exact correct moment. For example, in our Porsche video, you had to click at the right time to get the correct tire pressure as seen on the right. there’s also a popular tiktok game where you have to click at the right moment to build the perfect burger (example here). For tourism, we could use this game technique to see drone footage hovering over a famous building for example, with a target moving across the screen. If the user clicks at the right time, they can fly into the building, click wrong and it spins off.
3. Simulator
Guitar hero, dance mat, or our simulator – click the correct button at the right time to earn points.
4. Match the sound
Similar to our sound game with crew room, users can match the perfect sound to the visual.
5. Line up the shot
We created a game like this for crew, where users have to line up the camera shot. However, we could do this to reveal hidden parts of a painting of image, encouraging viewers to explore the area to find a hidden item?
6. Quizzes
Very simple concept. For our training video we created with Big Green Egg, after watching a video about ‘the history of the egg’ they were asked these questions. And another section they have to guess which chef’s and locations use the egg here.
7. Correct order
A simple game to build, for an example on this link, users have to guess the order in which one builds a ‘big green egg’.
8. E-learning
It’s a bit bigger/complex to go through but this IOM example is a good example of a scenario-training game which is really good for E-learning. I know your client is tourism, but this in-depth game can almost be pitched with the ‘branching’ style, as the viewers’ decisions impact the outcome of the final result, and with this style of interactive video there are multiple decisions and variables (as opposed to 2-3 branching videos provide)