Personalised videos are so much more than simply having the viewer's name appear in the video. 

By integrating with your CRM, you can create videos tailored to every client you have, showing the client information related to their account. A great example of this is how a Dutch energy provider sent how-to videos to their clients explaining how to get the most from their account and how their bill works. Rather than providing general information, the video shows that customer’s specific information, usage, and provides tips based on that information. 

Not only are they great for customer management, but sales too. By tailoring up your video messaging to the specific needs of each customer, your sales pitch is far more likely to resonate.

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