Change hearts and minds through PLAY.

Who doesn’t like games?! Not only are games great fun, but they’re also incredibly powerful at capturing engagement and inspiring action. They’re a fantastic tool for e-learning, marketing, and sales.

Let’s take our project with United Nations, who needed to train their audience on international property issues in developing countries. This course takes the audience on a first-person journey and presents them with real-life scenarios that they have to solve. They saw a massive increase in engagement, when compared to their more traditional e-learning.

 

And for a great marketing example, check out NetApp’s video that showcases their partnership with Porsche's Formula E Team. Our game replaced a conventional case study, resulting in a remarkable increase in dwell time on their case study page.

In-Video Game Examples:

Spot the difference

The classic game where viewers have to spot the difference between two images. Or, like in this example from Crew Room, the viewers have to identify the mistakes in the image. We can also create where’s-Waldo style games based on this same game-type.

Timed-click

The viewer is challenged to press the button at the *exact* moment. For example, in this video created for Porsche, the viewer had to click at the right time to get the correct tire pressure as seen on the right.

 

Simulator

We’ve all had at least one try at guitar hero or dance mat, and this concept is much the same. Click the right button at the right time to earn points – give it a go!

Personality Quiz

Another great gamification technique is for ‘personality quizzes’. In this example, the viewer can customise their ‘bucket list’ experiences, based on their answers to the questions before.

 

Match the sound

Check out this example of an in-video game created by Crew Room. Their users have to match up the correct sound with the visual. This can also be applied for identifying the correct instruments or guessing who is being a voice.

Line up the shot

Another great example from Crew Room, this time viewers have to line up the perfect camera shot. But this doesn’t just need to be used in examples like this, it can also be used to reveal hidden parts of an image, or move a panorama/360 video to see more.

 

Quizzes

Quizzes are an effective way to gamify someone’s learning experience. For example, Big Green Egg encouraged their resellers to complete this quiz when watching a brief product history video. In a later section, resellers had to guess which chefs and locations used the famous product.

Simon Says / Correct Order

Not only did Big Green Egg include small quizzes in their e-learning video for their resellers, but they also put their knowledge to their test in a memory game. In this video, viewers had to remember the correct order to build the egg. However, this can also be used to create a simple ‘simon says’ style game.

 

Branching

Branching is a great gamification device where users get to choose what happens next. Take Visit Germany, for example. In this video, the viewer navigates from different places-of- interest in the search of clues for a ‘hidden treasure’. Instead of just listing out places of interest, this video is putting the viewer in control and gamifying the experience.

As part of the same campaign for visit Germany; on the left, the viewer finds someone’s camera and is challenged to navigate from location to location to hunt down the correct owner. And on the right, they have to visit food, drink and entertainment places in order to organise a friend’s party in Leipzig.

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