What’s a clickable video? Well, it’s a video that you click on you silly goose! 

But you may be wondering WHY anyone would need to click on a video. Well, some major brands such as Nike, Mango, Elizabeth Arden use clickable videos to encourage their viewers to ‘shop’ within a video. Just imagine watching Rebel Without A Cause, and having the ability to simply click on James Dean’s jacket and whammy!.. there it is in your basket. Pretty much what we do here at Rebel Rooster. 

A great example of these ‘shoppable videos’ is our Chanel example (right), where they took a traditional linear ad and maximised its commercial impact by adding clickable shopping links. And guess what? Their online purchases soared when compared to their traditional linear ads.

But clickable videos aren’t just for shopping! A ‘hotspot’ (a clickable area) can appear anywhere within any video to provide additional context and resources. A handy way to communicate more information without overwhelming the viewer if they’re just not ready yet!

This is exactly what Avantor did when launching their video celebrating the launch of their new facility. By adding simple hot spots in the top right of the screen throughout, they were able to supply the viewer with more information without needing to create a lengthier video.